1. The site earned approximately $2m per user on the site in 2015:

LinkedIn last reported a net revenue of $861m, grossing nearly $3 trillion in 2015. With 433 million registered users, the company has seen almost $2m of revenue per user. If we look at the gross amount, LinkedIn raked in $6.9m per user in 2015. To put it in perspective, LinkedIn is ranked 14 spots behind Facebook on Alexa but earns just under $4m per user less than the social media giant. Facebook has 1.65 billion active users, and with a gross revenue of $17b in 2015, each user earns Facebook around $10.9m.

  1. An average of 13.9m users join the site every month since 2008:

According to Statista, LinkedIn saw approximately 100 million registered users on the site. Since then, the website has seen huge growth year after year. More than 1 million users register on the site every month since 2008. Facebook has reported 1.65b active users in the first quarter of 2016.

  1. More than one-third of Americans are listed on LinkedIn:

According to LinkedIn, there are 128 million accounts made by people in the United States. With a total population of 318.9m, and could very well reach 50% of the population in the next few years. In Australia, there are 7 million registered users, with a population of 23.13 million. The country with the most users outside of the USA is India with 35 million accounts. Brazil comes in third with 25 million.

  1. One of the largest acquisitions in tech history:

Microsoft bought LinkedIn on the 13th of June for $26.2 billion, one of the highest technology/business acquisitions ever. This puts it above HP’s $19 billion acquisition of Compaq, which, adjusted for inflation, is valued at approximately $25 billion. LinkedIn’s $26.2 billion price-tag eclipses Facebook’s 2014 acquisition of messaging service Whatsapp, which cost the social media giant $19 billion, and is over than three times more than Microsoft’s other high acquisition, Skype, which was bought by Microsoft for $8.5 billion in 2011.

  1. LinkedIn Premium on the rise:

It’s estimated that 39% of LinkedIn accounts are Premium accounts. This accounts for 168,870,000 total accounts. Not only are people recognising the benefits of LinkedIn Premium, but it’s also at a solid enough figure that the Premium users stand out from those using standard accounts.

  1. The most trustworthy Social Network:

LinkedIn is one of the most trusted sources of professional content, according to 71% of survey respondents. Facebook is down at 40% while Twitter is at 31%. Twitter is often seen as a place of quick, first-responder type news, with the ability to retweet being much simpler, which can often bring untrustworthy news to more people faster.

  1. Just over 10% of LinkedIn users are students or recent graduates:

LinkedIn has a huge student following, with over 43 million users identifying themselves as a current student or college graduate. Some use LinkedIn for the primary function of searching for connections that will net them a job, while others use it to connect with former workmates, colleagues or even some students within their degree.

To make your company stand out on LinkedIn, you have to have a fantastic company page. Download our free guide on How to Create the Perfect Company Page on LinkedIn.

Creating the Perfect Linkedin company page