What’s in a Name? Everything.
Let’s take a couple steps back, back to when it all started. 1994 brought us the world’s largest milkshake, South Africa’s first black president and online banner ads. That last one? Yep, that’s the inspiration for our brand name. On 27 Oct 1994, Hotwired an online media publication gave birth to the first banner ad on the web, opening the door to free web browsing. The 28,000 pixel (28K) gaudy banner ad from AT&T, took over the web, pioneering the multi-billion-dollar digital marketing industry that we know of today. The birth of online advertising added a whole new dimension, the internet was no longer a pit stop for hungry brains – it was a personalized experience; entire cities of information and entertainment to enjoy at leisure. People began hopping between sites, and for the first time in history, clients were able to watch their audience discover them.
What the Right Digital Marketing Agency can do for You?
Digital marketing is an umbrella term that consists of numerous approaches. It can include search engine optimisation, social media marketing, content creation, email marketing and also display ads.
A good digital marketing agency will help you figure out which approaches will deliver the results you’re hoping for.
Sure, you can create some content on your own. You can even set up a Facebook profile for your business. Unless you have a long term plan and a consistent strategy for attracting the right crowd, your attempts will lead to missed opportunities.
Digital marketing is an incredibly powerful tool that you can’t simply ignore. We can help you come up with a successful strategy that will deliver a higher ROI on your spend. We have the experience and the know-how to establish your company’s reputation online and produce a measurable outcome. Don’t hesitate to contact us and learn more about who we are and what we can do for you.
Identify Business Objectives
Develop Action Plan
Digital Marketing: High ROI, Tangible Results
Digital marketing is so diversified that it can be used to accomplish just about every promotional goal you put your mind to.
Do you want to expose a larger crowd to your message? Are you interested in establishing your brand in a highly competitive market? Done! No other strategy can accomplish the same impressive results as digital advertising.
Spending on digital marketing is expected to grow by 12 percent this year while budgets for traditional advertising will go down two percent, The CMO Survey suggests. The reason behind this change is simple – potential buyers are online.
Nearly 90 percent of millennials are already on social media. Of these people, 33 percent report that they prefer social media for communication with brands over any other channel.
The way in which companies interact with potential customers is changing. If you want to keep up with these changes, you’ll have to evolve your advertising strategy and you’ll need to do it fast.
What Our Clients Say
One way of making a business advance is when you find a suitable partner. 28K has supported a few of our digital marketing aspects in Google ads and SEO for close to 5 years now, and we are contented with their work. They are very knowledgeable, proficient and easy to work with!
28K helped us optimise our ad campaigns, improve our SEO, and drive more qualified traffic to our website. Thanks to their support we were able to generate on average 70-100 leads to our business per month through a combination of organic and paid search and improving our sales conversion due to better quality leads.
Our inbound traffic and leads have grown phenomenally since we started work with 28K. We never thought this level of improvement was possible.