Pay Per Click advertising is in essence, the most raw and direct form of selling available to businesses on the web, however getting a user to your target landing page is half the battle – in order to get your PPC visitors to convert, your landing page needs to work hard to get the numbers. In order to create a landing page that converts for your PPC campaign, you need to be making sure that all of the cogs within your advertising machine are doing their job. For landing pages, there are six essential areas that you should be targeting in order to reverberate the marketing messages in your paid ads.

Let’s start with the basics. A ‘landing page’ is a [...]

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