Pouring hours of blood, sweat and tears into building a magnificent site is only half the battle in my experience working within the web 2.0 realm. Contrary to this fact,…
Read More Your website is likely the first representation of your business a large percentage of your potential leads will come across. It’s clearly very important. But how important? And how do…
Read More Dread of copywriters and ordinary laypersons everywhere, jargon refers to any sort of technical, special, or profession-based words that have no meaning for the everyday person. Examples of jargon Often,…
Read More When comparing digital marketing and traditional marketing, one of the things that sets them apart is the power of analytics. Analytics allows the collection and measurement of data by marketers…
Read More We know that it’s vitally important to create a good website impression when you’re trying to get found online. Part of that comes down to how your website’s designed –…
Read More Does your mobile content stack up? The continued growth of mobile marketing has seen it develop from its traditional, complementary role as an additional aspect of content strategy, to an…
Read More Landing pages play an important part in lead generation. They take away all the other distractions of your website and shine a spotlight on a particular offer which encourages a…
Read More Not all calls-to-action are created equal and there are some that are more effective than others. CTAs that work often have a few common characteristics which make them stand out…
Read More When it comes to content or inbound marketing, the main focus seems to be directed at website landing pages, emails and occasionally social media. But these aren’t the only channels…
Read More One of the key factors in keeping traffic on your site is making sure you have a solid navigation system. There’s nothing more frustrating than landing on a page and…
Read More You’ve done it – you’ve got the consumer to your landing page. Now what? You’ve already got the perfect landing page which shines the spotlight on the offer minus all…
Read More User generated content is the new buzz word (or phrase) in online business. The mainstream adoption of social media such as Facebook, Flickr, Wikipedia and YouTube shows us a trend…
Read More One of the most important aspects of inbound marketing is lead generation. Leads can often be nurtured to ultimately convert into sales. In principle, the concept is quite straightforward and…
Read More Do you feel like you’re getting lots of success selling face-to-face but your website isn’t pulling its weight? You’re not alone. 77% of B2B marketers say their website isn’t that…
Read More Your website should be evaluated regularly, and redesigned every so often to keep it performing for you. There may be many elements you want to consider when redesigning your website…
Read More Many companies use very similar tactics when it comes to lead generation. As a small business, it’s hard not to follow digital trends for fear of missing out. But to…
Read More Being an online retailer presents many challenges, but it’s also an exciting and highly rewarding industry that requires creative thinking in order to stay competitive. Online retail is growing hugely…
Read More Automated marketing is hugely beneficial for all businesses. It helps companies maintain relationships with leads and clients at a relatively low cost and allows companies to redirect their resources and…
Read More The exponential growth rate of E-Commerce presents an immeasurable number of opportunities for retailers seeking to utilize the vast outreach of online mediums, however, getting started can be a little…
Read More If your business website can be perceived as your virtual headquarters, consider asking yourself "How should it perform?" or "What should you expect it do?" Most people would agree that…
Read More There are many factors that contribute to to a website visitor's behaviour. The following is a true story about the way visitors make their decisions online. Judy the online shopper…
Read More Unfortunately, a lot of this is guesswork. Even research such as web analytics that provide us with hard data tends to sometimes miss the point. The fact is that every…
Read More Mobilegeddon has come and gone, and it’s not too soon to evaluate whether your inbound marketing strategy has been reconciled with the prevailing dominance of tablets and smartphones. We already…
Read More Ever been browsing a website on your phone, attempting to access some piece of information you’re interested in or navigate the menu, only to find the buttons far too small,…
Read More It’s safe to say that the development of mobile applications, or simply ‘apps,’ has been one of the defining technologies of recent years, a boom bought about by the massive…
Read More When launching a new website there's some basic steps to take, to make sure that Google will be happy as well your fellow browsers. Keeping it simple and easy to…
Read More A mobile site is a mobile version of an ordinary website – each is a “website,” but one is optimised to mobile and one to your computer, and each will…
Read More There are many, many reasons to start a business blog. But before you do, make sure you will do it in a way that will help your company, not hurt…
Read More What is one of the first things you do when you arrive at a new website? Many people look for, and use,an internal search box. This is because we have…
Read More When optimising your website for maximum conversion rates, you need to take into consideration latent conversions; that is, people who convert, but not on the first visit. Some new data…
Read More Landing pages, generally, should have one conversion goal, and this is the one to test for. Sometimes, however, it can be considered wise to have different goals for different kinds…
Read More When searchers arrive at your website, they expect to see what they have been searching for. The 'back' button is just a click away if they don't like what they…
Read More Here are some basic tips which should help you keep a 'big picture' focus on improving your conversion rates Remember it does not need to be rocket science... Provide your…
Read More "Using Bigcommerce to create a different kind of Adult Novelty Store" "We had a ball working with the team from 28k. Their attention to detail is impeccable and they nailed…
Read More Before delving into the specifics of landing page optimisation, three key concepts of online marketing need to be taken into consideration. These three concepts can be outlined as follows: Online…
Read More Before you put the concepts of online conversion into practice, it's important to understand the elements surrounding your landing page. Firstly, you must determine what type of landing page you will…
Read More You want to know how to make your landing pages perform better, so you might ask: Is there a difference between testing and optimisation? Well, though I usually use the…
Read More Your Blog is about achieving specific goals. A Business Blog should focus on your business's goals. So don't waffle on about your dog, your date or your dinner (unless these…
Read More What is good value worth to you? To your customers? Is it about a good price? Not necessarily. Online Value is about return on investment. If you can sell your…
Read More When testing components of your web page, make sure the differences between components are significant. Don't test two things that are practically the same. This is called good seperation. The…
Read More “Mobilegeddon” has arrived, and with it new ideas about how to make content that is mobile-friendly to help your site out when it comes to ranking in mobile search results.…
Read More Spend up on a pay-per-click campaign. Get some great SEO and get to the top of search engine rankings. Access more site visitors than you've ever had before, and drive…
Read More When building or modifying a website, you can (and should) use this opportunity to make your website search engine friendly. There are several things you can do that will significantly…
Read More The most important part of testing your web page for optimum conversion rates is to know exactly what you are testing. Use scientific methods that will give you specific results.…
Read More Before you begin redesigning your website to attract more visitors, make sure you are asking yourself the right question. The main question companies are asking themselves is 'What can I…
Read More There are several factors that will increase landing page conversions, but they all boil down to one thing: reducing visitor anxiety. One of the biggest issues online companies have is…
Read More Are your prospects lost and confused? Many websites are difficult to navigate, and if yours isn't answering your visitor's questions simply and quickly, you will lose them. This goes double…
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