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INNOVATIVE. FUNCTIONAL. BUILT TO IMPRESS.

Website Design Services.

Great websites aren’t built on visuals alone. They’re shaped through thoughtful structure, seamless functionality, and experiences designed with intent. From brand-led websites and high-conversion landing pages to e-commerce platforms and complex custom builds, we design digital experiences that feel considered, intuitive, and purpose-driven.

First impressions matter and online, they happen in seconds. If your website design feels outdated, cluttered, or difficult to navigate, visitors will click away before they even see what you offer. A great website isn’t just about looking good, it’s about creating a seamless, enjoyable experience that keeps people engaged and coming back. At 28K, we design with purpose, blending beautiful visuals with intuitive functionality to ensure your visitors stay longer, explore more, and take action.

Work That Speaks for Itself

From bold brands to immersive experiences. Explore our latest branding & design work.

From a blank canvas to a full-scale redesign, we craft websites that are as strategic as they are stunning. Our designs don’t just turn heads, they hold attention, guide every click, and turn curious visitors into loyal customers. Whether you’re launching your very first site or breathing new life into an existing one, we make sure your online presence works as hard for your business as you do.

Websites Designed With Purpose & Personality

A great website isn’t just a pretty face, it’s your brand’s hardest-working salesperson, open 24/7. From the moment visitors land on your site, they should know exactly who you are, what you do, and why you’re the right choice.

At 28K, we design websites that blend beauty with purpose. Every element, from colour palettes to page layouts, is crafted to reflect your brand, guide visitors effortlessly, and encourage them to take action.

Because when your website works as hard as you do, every click counts.

website design services

website design services

Website Designs Built for Impact

A great website is more than just a place to put your business online, it’s a statement about who you are and why you matter. Sure, you could grab a free template and call it a day, but that won’t make you stand out or leave a lasting impression.

At 28K, we design websites that combine originality with performance. Every element is tailored to your brand, optimised for search engines, and built to keep visitors engaged. The result? A site that doesn’t just look good, but actively works to grow your business.

And the best part, creating a custom, high-performing website doesn’t have to break the bank when you’ve got the right team behind it.

Featured Clients

Trusted by established brands and ambitious organisations to deliver thoughtful, performance-focused digital work.

“Working with 28K has been a great experience. Their commerciality and high-quality work really stand out. The web design and marketing they did for us not only look fantastic but have also delivered solid results for our business. The whole process was smooth, and the team is responsive, professional, and genuinely easy to work with. If you’re looking for a design partner who knows their stuff and adds real value, I’d definitely recommend the team at 28K.”

Ben Schutte-MalouffGM, Telebuds

“Highly recommend 28K - They did an awesome job in re-branding and developing our website. There are a lot of agencies out there, but what sets 28K apart is that they listens to what the client wants and then deliver.”

Sehaj ChawlaMarketing Lead, HealthScreen

“28K completely transformed our digital presence. From website design through to social media execution, everything was strategic, polished, and built with performance in mind. The team understood our business quickly and delivered work that not only looked great but actually drove results. They’re not just designers or marketers — they think like partners.”

Dolly S.GM, Grove Health

“We’ve had an outstanding experience working with the team at 28K. The team is incredibly helpful, responsive and always goes the extra mile to provide personalised support and advice. The quality of their work is excellent, they take the time to understand your needs and deliver tailored solutions that really make a difference. It's rare to find a web development and marketing partner who combines technical expertise with such genuine customer care. Highly recommended.”

Dan WortleyGM, UEC

“Great working with 28K, they provided practical advice and nothing was impossible. We have high standards and 28K team delivered a professional website at a reasonable rate.”

Angela PoonGM, Performance Intelligence

“28K’s been amazing to work with. Sharp team, zero fluff, and powerful results. They got our brand straight away and delivered big. Super responsive, clear comms, and actually know what they’re doing. Highly rate them.”

Rohan RFounder, Tender 360

“28K is an amazing agency. They've developed for multiples project for me and each time they create beautiful products, communicate well and manage the whole process smoothly. I would highly recommend everyone seeking digital marketing or website development help to approach 28K. Fair, reasonable and good outcomes.”

Rizul MVP, General Atlantic

“One way of making a business advance is when you find a suitable partner. 28K has supported a few of our digital marketing aspects in Google ads and SEO for close to 5 years now, and we are contented with their work. They are very knowledgeable, proficient and easy to work with!”

Benjamin hanCo-founder, Qanvast

“28K helped us optimise our ad campaigns, improve our SEO, and drive more qualified traffic to our website. Thanks to their support we were able to generate on average 70-100 leads to our business per month through a combination of organic and paid search and improving our sales conversion due to better quality leads.”

Anfernee ChansamoothMarketing Lead, Hub Australia

Latest Content From Our Knowledge Library

January 28, 2021 in Website Design Services

Disinterring the Myths of a Great Site

Pouring hours of blood, sweat and tears into building a magnificent site is only half the battle in my experience working within the web 2.0 realm. Contrary to this fact,…
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May 26, 2019 in Website Design Services

Website design and the importance of the first impression

Your website is likely the first representation of your business a large percentage of your potential leads will come across. It’s clearly very important. But how important? And how do…
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May 19, 2019 in Website Design Services

Avoiding Jargon In Your Website Copy

Dread of copywriters and ordinary laypersons everywhere, jargon refers to any sort of technical, special, or profession-based words that have no meaning for the everyday person. Examples of jargon Often,…
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May 1, 2019 in Website Design Services

Using Google Analytics to grow your website visibility

When comparing digital marketing and traditional marketing, one of the things that sets them apart is the power of analytics. Analytics allows the collection and measurement of data by marketers…
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April 30, 2019 in Website Design Services

Communicating a clear, simple message with your website

We know that it’s vitally important to create a good website impression when you’re trying to get found online. Part of that comes down to how your website’s designed –…
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April 3, 2019 in Website Design Services

Does Your Mobile Content Stack Up?

Does your mobile content stack up? The continued growth of mobile marketing has seen it develop from its traditional, complementary role as an additional aspect of content strategy, to an…
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April 3, 2019 in Website Design Services

Essential Elements Of An Effective Landing Page

Landing pages play an important part in lead generation. They take away all the other distractions of your website and shine a spotlight on a particular offer which encourages a…
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March 3, 2019 in Website Design Services

Creating Calls-To-Actions That Work

Not all calls-to-action are created equal and there are some that are more effective than others. CTAs that work often have a few common characteristics which make them stand out…
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February 15, 2019 in Website Design Services

Outside of the Box Content Ideas

When it comes to content or inbound marketing, the main focus seems to be directed at website landing pages, emails and occasionally social media. But these aren’t the only channels…
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February 11, 2019 in Website Design Services

Key tips to improving your site’s navigation

One of the key factors in keeping traffic on your site is making sure you have a solid navigation system. There’s nothing more frustrating than landing on a page and…
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February 11, 2019 in Website Design Services

Website Forms that Customers Will Fill

You’ve done it – you’ve got the consumer to your landing page. Now what? You’ve already got the perfect landing page which shines the spotlight on the offer minus all…
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February 8, 2019 in Website Design Services

Let your visitors help you sell

User generated content is the new buzz word (or phrase) in online business. The mainstream adoption of social media such as Facebook, Flickr, Wikipedia and YouTube shows us a trend…
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January 14, 2019 in Website Design Services

A Quick Guide To Lead Generation

One of the most important aspects of inbound marketing is lead generation. Leads can often be nurtured to ultimately convert into sales. In principle, the concept is quite straightforward and…
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January 14, 2019 in Website Design Services

Is your Website Losing you Sales Leads?

Do you feel like you’re getting lots of success selling face-to-face but your website isn’t pulling its weight? You’re not alone. 77% of B2B marketers say their website isn’t that…
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January 8, 2019 in Website Design Services

Redesign your website for usability and SEO

Your website should be evaluated regularly, and redesigned every so often to keep it performing for you. There may be many elements you want to consider when redesigning your website…
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January 5, 2019 in Website Design Services

Unconventional Ways to Generate Leads

Many companies use very similar tactics when it comes to lead generation. As a small business, it’s hard not to follow digital trends for fear of missing out. But to…
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January 3, 2019 in Website Design Services

Why Innovation is Essential for Online Retailers

Being an online retailer presents many challenges, but it’s also an exciting and highly rewarding industry that requires creative thinking in order to stay competitive. Online retail is growing hugely…
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December 10, 2018 in Website Design Services

How To Do Automated Marketing ‘Right’

Automated marketing is hugely beneficial for all businesses. It helps companies maintain relationships with leads and clients at a relatively low cost and allows companies to redirect their resources and…
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November 21, 2018 in Website Design Services

The E-Commerce Essentials

The exponential growth rate of E-Commerce presents an immeasurable number of opportunities for retailers seeking to utilize the vast outreach of online mediums, however, getting started can be a little…
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October 8, 2018 in Website Design Services

Are You Too in Love With Your Website?

If your business website can be perceived as your virtual headquarters, consider asking yourself "How should it perform?" or "What should you expect it do?" Most people would agree that…
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July 16, 2018 in Website Design Services

Conversion: The Landing Page Story

There are many factors that contribute to to a website visitor's behaviour. The following is a true story about the way visitors make their decisions online. Judy the online shopper…
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May 16, 2018 in Website Design Services

Empathy: Understand your way to Conversions

Unfortunately, a lot of this is guesswork. Even research such as web analytics that provide us with hard data tends to sometimes miss the point. The fact is that every…
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February 10, 2018 in Website Design Services

How to Tailor your Content for Mobile

Mobilegeddon has come and gone, and it’s not too soon to evaluate whether your inbound marketing strategy has been reconciled with the prevailing dominance of tablets and smartphones. We already…
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January 26, 2018 in Website Design Services

Why choose responsive web design?

Ever been browsing a website on your phone, attempting to access some piece of information you’re interested in or navigate the menu, only to find the buttons far too small,…
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January 3, 2018 in Website Design Services

Mobile Apps vs Mobile Websites

It’s safe to say that the development of mobile applications, or simply ‘apps,’ has been one of the defining technologies of recent years, a boom bought about by the massive…
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December 14, 2017 in Website Design Services

Launching a Website: The Basics

When launching a new website there's some basic steps to take, to make sure that Google will be happy as well your fellow browsers. Keeping it simple and easy to…
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November 14, 2017 in Website Design Services

Responsive Website vs Mobile Website?

A mobile site is a mobile version of an ordinary website – each is a “website,” but one is optimised to mobile and one to your computer, and each will…
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September 10, 2017 in Website Design Services

Before You Blog…

There are many, many reasons to start a business blog. But before you do, make sure you will do it in a way that will help your company, not hurt…
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August 1, 2017 in Website Design Services

Internal Online Search: an essential conversion strategy

What is one of the first things you do when you arrive at a new website? Many people look for, and use,an internal search box. This is because we have…
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July 26, 2017 in Website Design Services

Online Conversions take longer than you think

When optimising your website for maximum conversion rates, you need to take into consideration latent conversions; that is, people who convert, but not on the first visit. Some new data…
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July 10, 2017 in Website Design Services

Multiple conversions on one page

Landing pages, generally, should have one conversion goal, and this is the one to test for. Sometimes, however, it can be considered wise to have different goals for different kinds…
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May 18, 2017 in Website Design Services

Essential tips for Using Your Landing Page to Convert

When searchers arrive at your website, they expect to see what they have been searching for. The 'back' button is just a click away if they don't like what they…
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March 20, 2017 in Website Design Services

Website Conversions- keep it simple

Here are some basic tips which should help you keep a 'big picture' focus on improving your conversion rates Remember it does not need to be rocket science... Provide your…
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January 27, 2017 in Website Design Services

BigCommerce Case Study – A Different Sort of Client

"Using Bigcommerce to create a different kind of Adult Novelty Store" "We had a ball working with the team from 28k. Their attention to detail is impeccable and they nailed…
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December 13, 2016 in Website Design Services

Online Conversions: keys to success

Before delving into the specifics of landing page optimisation, three key concepts of online marketing need to be taken into consideration. These three concepts can be outlined as follows: Online…
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December 10, 2016 in Website Design Services

Online Conversions and Understanding your Landing Page

Before you put the concepts of online conversion into practice, it's important to understand the elements surrounding your landing page. Firstly, you must determine what type of landing page you will…
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August 14, 2016 in Website Design Services

Landing pages: Testing vs Optimisation

You want to know how to make your landing pages perform better, so you might ask: Is there a difference between testing and optimisation? Well, though I usually use the…
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July 19, 2016 in Website Design Services

Goals for your Business Blog

Your Blog is about achieving specific goals. A Business Blog should focus on your business's goals. So don't waffle on about your dog, your date or your dinner (unless these…
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July 12, 2016 in Website Design Services

The Online Price of Value

What is good value worth to you? To your customers? Is it about a good price? Not necessarily. Online Value is about return on investment. If you can sell your…
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June 28, 2016 in Website Design Services

Testing separations: The good and the bad

When testing components of your web page, make sure the differences between components are significant. Don't test two things that are practically the same. This is called good seperation. The…
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May 6, 2016 in Website Design Services

Optimising your content for mobile users

“Mobilegeddon” has arrived, and with it new ideas about how to make content that is mobile-friendly to help your site out when it comes to ranking in mobile search results.…
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September 25, 2015 in Website Design Services

How to drive website visitors away faster

Spend up on a pay-per-click campaign. Get some great SEO and get to the top of search engine rankings. Access more site visitors than you've ever had before, and drive…
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August 24, 2015 in Website Design Services

Search-friendly Website Design

When building or modifying a website, you can (and should) use this opportunity to make your website search engine friendly. There are several things you can do that will significantly…
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July 4, 2015 in Website Design Services

The most effective website conversion testing method

The most important part of testing your web page for optimum conversion rates is to know exactly what you are testing. Use scientific methods that will give you specific results.…
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June 23, 2015 in Website Design Services

Are You Asking The Right Question?

Before you begin redesigning your website to attract more visitors, make sure you are asking yourself the right question. The main question companies are asking themselves is 'What can I…
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June 20, 2015 in Website Design Services

The Key to Landing Page Conversions

There are several factors that will increase landing page conversions, but they all boil down to one thing: reducing visitor anxiety. One of the biggest issues online companies have is…
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May 28, 2015 in Website Design Services

Lost and Confused Landing Pages: A common issue

Are your prospects lost and confused? Many websites are difficult to navigate, and if yours isn't answering your visitor's questions simply and quickly, you will lose them. This goes double…
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