Digital Marketing for Education Sector
Australia boasts a well-developed education system attracting students from all over the world. However, with close to 2,000 education institutions offering around 22,000 courses ranging from engineering to cake decoration*, the competition to attract prospective students has never been stiffer.
Many institutions have started realizing the drawbacks of traditional agent-driven recruitment model and are undergoing a major digital transformation. But for professionals and organisations that operate in the Australian education industry, it can be difficult to differentiate your brand offering from the competition. After all, most institutions operating in a similar market are targeting similar customers and have similar offerings.
Gain a competitive edge
How Do You Stand Out From The Crowd?
At 28K, we have managed digital transformation projects for several education companies from strategy through to execution. Our experience and know-how of the Australian education sector enables us to provide you with tailor-made strategies and unique solutions to some of your most complex marketing problems.
Digital Solutions to help you
Attract and engage prospective students
One-on-one strategy sessions to help you define the key target personas, their motivations and pain-points. Our signature three-point objective discovery process can help you identify the right audience and craft messaging that engages these prospective students/customers and drive more leads and enrolments for your business.
Responsive Website Designs
According to a recent survey by Omni Update, 80% of prospective students agree that the quality of a institution’s website played a significant role in influencing their decision. Our team of expert designers and developers can help create informative and optimized websites that are visually stunning and mobile-responsive.
Data Analytics & Reporting
Our team of specialists have years of experience with utilizing CRM systems and technology stacks to maximise the use of data for optimising digital marketing campaigns. Our recent commercial work has involved systems like HubSpot, SugarCRM, Salesforce, Google Analytics 360, Google Tag Manager, Adjust, Doubleclick, Google Data Studio and more.
Paid Search (Google Ads)
According to a recent report by Incentric Marketing, 67% of users use search engines as their first source of information while researching higher education providers. However, paid ad clicks in education can be quite expensive. We specialize in Google ads optimisation and have helped several Australian education companies by significantly improving their return-on-spend
Search Engine Optimisation
Search Engine Optimisation (SEO) is what we started with and it continues to be a major part of what we do. In an industry, where the cost per click on paid search ads can be as high as $40, the importance of non-paid search optimization cannot be stressed more. Have a look at some of the case studies below or call one of our specialist advisers to see how we can help your business with SEO.
Social Media & Native Advertising
Whether you need help with LinkedIn Sponsored links or targeted Instagram ads, Facebook lead ads or native advertising platforms, our team of experienced social media and content strategists can help you drive a better ROI from paid social media promotions. From creating audiences for targeting and remarketing, to write compelling ad copy and provide creative direction.
Driving profitable growth for a range of Australian education brands
From small projects to larger ones & from concept to launch, we have helped many awesome businesses make their mark.
A Results-Focused Digital Agency
Over the last 10 years, our team of experts has worked with several education companies across Australia helping them recruit students from both domestic and international markets.
Whether you want to attract domestic students or international (on-shore or off-shore), promote a new course, launch a new campus or simply want to rebrand – we have been there and done that flawlessly.
From strategy consultations and designing websites to implementing CRM and marketing automation solutions, we can help you build end-to-end digital marketing solutions.
SEO + SEM – 300% growth in conversions over 12 months
This design school was looking at improving their organic search rankings and optimising the Google Adwords…
LinkedIn Ads – 200 leads in 10 days and a 90% reduction in cost/lead
This leading university was struggling to drive leads for their newly opened campus in south Asia. They wanted…
International SEO – 200% growth in traffic over 12 months
This leading vocational course provider with campuses in Sydney and Melbourne had a unique…
What Our Clients Say
One way of making a business advance is when you find a suitable partner. 28K has supported a few of our digital marketing aspects in Google ads and SEO for close to 5 years now, and we are contented with their work. They are very knowledgeable, proficient and easy to work with!
28K helped us optimise our ad campaigns, improve our SEO, and drive more qualified traffic to our website. Thanks to their support we were able to generate on average 70-100 leads to our business per month through a combination of organic and paid search and improving our sales conversion due to better quality leads.
Our inbound traffic and leads have grown phenomenally since we started work with 28K. We never thought this level of improvement was possible.