The number of SEO companies in Australia is expanding constantly. While they may all look the same, it is important to investigate a company before you sign up. If an SEO company is offering you a price that is too good to be true, it probably is. There are many outdated and black hat (translation: dodgy) SEO practices.

Linking software, Doorway pages, Artificial traffic, Semi-reciprical links are just some of the practices that some companies still use despite the risk of your website being penalised (pushed most definitely off the first page of Google).

If the company is offering you a one-off service that will improve your rankings, alarm bells should be going off. This is because SEO is an ongoing service. The search engines are continually updating their algorithms and indexes, and so your website and SEO strategies need to be constantly updated to keep up.