When done right, email marketing is a highly effective way of engaging with your customers and generating sales. Marketers are investing 13 per cent of their budget into email – and with good reason.

Email drives the best conversion rates for business websites, sitting at almost three per cent of click throughs. This ranks above referral (2.04%), paid search (1.96%), and doubles direct marketing and social media. It’s also the strongest driver of page views for business websites.

Using EDM also lets you get information about your customers and their buying behaviours – which links they’re likely to click on and what they’re interested in. This data can be applied to future campaigns to better target your customers, or help you convert your leads into sale by nurturing them from a potential buyer to a sure thing.

It’s been around for about twenty years, but email marketing continues to prove its worth as a tested and true channel for marketing your business.