Knowing your audience is one of the most important initial steps to a foolproof lead generation strategy. It is essential that you understand who your audience is to convert potential leads into customers. Otherwise your efforts may suffer and you will be setting yourself up for failure.

Here are three of the best ways your business can get to know their audience:


Getting to know your audience is about choosing the right keywords. And the more specific you are the better. In order to understand what precise keywords you need to use, you need to know your audience inside and out. Using broad text on your website won’t put you at the top of search engine rankings, and it can even guide the wrong audience to your page, especially if a lot of companies sell your product or service. Questions you need to ask yourself are: What makes my product unique? How will customers find me? Why will customer stay on my page? Use those keywords in your website text to attract your ideal audience.

Create a relationship

The key to successful lead generation is sending relevant messages to your audience and creating a relationship. How can you form a relationship with someone you barely even know? This is why it is so crucial for organisations to take the time to understand who their customers are and ask themselves the questions about what it is they want. Knowing your audience allows you to build a solid business relationship. The more solid the relationship, the more likely customers will let you take the buying journey with them.

Use social media

Social media networks like Facebook, LinkedIn and Twitter offer a huge advantage for lead generation. They allow you to reach out to your target audience with more accuracy than most other advertising venues. Not only that, but social media also makes it easier for companies to get to know their audience. When a person signs up for Facebook, for example, they are asked to fill out personal details like their name, date of birth, marital status, interest and hobbies, and so on. The best part about all this information is that it is provided by the public and free of charge to you. Furthermore, these details are probably going to be more accurate than information supplied to you by other social data sites because they are delivered by the users themselves.