Before you put the concepts of online conversion into practice, it’s important to understand the elements surrounding your landing page. Firstly, you must determine what type of landing page you will use to target your online conversions.

The three types of landing pages include: the main site, the micro-site (a market specific affiliate site pages) and the stand-alone landing page (a separate marketing specific entity).

Once you have determined the type of landing page you intend to use it is important to assess what parts of your site are ‘mission critical’ – in other words, would your business performance suddenly stop if you removed the content in question from your website?

Another thing to consider is what the desired conversion action is. You need to assess what method of online conversion you are going to attribute to your landing page. An in-depth analysis of your landing page will make for a more efficient and successful online conversion campaign.