“Using Bigcommerce to create a different kind of Adult Novelty Store”

We had a ball working with the team from 28k. Their attention to detail is impeccable and they nailed the brief the very first time. We wanted a website that looked different, that wasn’t intimidating and to provide a friendly shopping experience. And what we got in the end was just that.” – Megan Parsonage, Digital Director, SexToys.com.au

Brief: It was a nice sunny morning in July 2019, when we received a call from Megan regarding rebranding of the Sex Toys Australia website. The brief was quite unique and challenging. Create a brand which was gender neutral, sexy but classy, and welcoming to beginners as well as experienced veterans. They also wanted to move away from WordPress to a more robust e-commerce solution.

About the client: The company sells a range of novelty products and accessories, an immaculately curated selection of toys and accessories from the world’s leading brands.  Browse a selection of products by visiting links below:

Results: The end product is something that we are extremely proud of. A skin tone palette to create a subtle high fashion look which was also gender neutral. Use of high quality custom photographs which resonate with the theme of the brand to create a welcoming stress-free experience esp. for curious first timers who often get dissuaded by the explicit nudity and flashy neon colors that are a hallmark of websites in this industry. After evaluating several e-commerce platforms, we decided to go with Big-commerce because of its intuitiveness and also SEO friendly nature. Visit the website and experience novelty shopping like never before.