International SEO – 200% growth in traffic over 12 months

Overview

This leading vocational English course provider with campuses in Sydney and Melbourne had a unique issue. They wanted to build visibility on search engines in Australia and key overseas markets but didn’t have the resources to build and maintain separate local websites which is a common practice when it comes to international SEO implementation.

Key Challenges

• edu.au domain localized by default to Australia, making it difficult to rank well in other countries
• Lack of resources to create multi-lingual separate websites for target countries
• A custom WordPress web-build with significant structural issues
• Complexity in selecting target search terms for SEO due to broad target audience definitions.

Our Solution

Over a period of 12 months, we worked with the client to define target personas based on search behaviors, build a new website with an optimized content structure and created a cost-efficient SEO content strategy.

Results

The results were phenomenal.

• Website sessions increased by 189%.
• Unique users grew by 187% from 13,210 in Dec 2017 to 37,958 in Nov 2018.
• Pageviews increased by 178%.
• Traffic from key international geographies – Spain, Italy & Brazil improved by 1250%. Yeah! 1250%.