LinkedIn Ads – 200 leads in 10 days and a 90% reduction in cost per lead

Overview

This leading university was struggling to drive leads for their newly opened campus in south Asia. They wanted to build brand visibility and generate leads to support their agent network and sales teams.

Key Challenges

• Low brand awareness in the region
• Specialised course content making it difficult to market using paid search ads
• Website hosted on a subdomain with various structural and design issues
• Limited budget

Our Solution

Several strategy sessions were organised with various stakeholders in the organisation to identify the key audience personas. Due to budget limitations and after careful analysis of the past campaign activity, Facebook and Google ads were excluded and we focused on LinkedIn Lead ads to drive conversions. A unique set of artwork and ad copies were created to target each individual audience persona.

Results

The results were phenomenal.

• Over 200 leads generated within 10 days of the campaign launch. Before this, less than 10 leads were being generated per month at a similar level of spend.
• Cost per lead dropped by over 90%, averaging around $12/lead.
• A remarkable improvement in the quality of generated leads as per the feedback from the sales team.