Our new email automation capabilities and what they can do for you.

We’re excited to announce our newest capability at 28k – email automation.

Email automation allows our digital marketing agency to set up sophisticated email campaigns on your behalf that include automatically sending out emails when particular events occur – so for things like when someone signs up to an email subscription list, on a particular date, on an anniversary of a date, or whenever your site or blog is updated.

An example of how effective it can be is as a remarketing tool – you can set automation up so that a couple of months after a customer or client does business with you, you’re able to automatically email them with a follow up on how they’re enjoying their product or service and if there’s anything more you can do for them.

It also has potential application in the area of lead nurturing campaigns. Customers aren’t always ready to buy when they visit your site, but they might sign up to receive emails because they could be interested down the track.

With automation, you can set up a campaign of emails that slowly grows their interest in your business until you’re in the position to make a sale. This system is dynamic – so when potential leads show a large amount of interest (by opening your emails, clicking through to your site, or similar actions) the emails are escalated in frequency or strength to turn them into a customer.

Companies that implement lead nurturing generate 50 per cent more sales ready leads, at a 33 per cent lower cost (Forrester Research). And the purchases that nurtured leads make are generally twice as big as non-nurtured leads (The Annuitas Group).

It’s a fantastic tool for keeping in touch with your clients on a regular basis and staying on top of this vital area of stakeholder management.

Our digital marketing agency has already been running a number of trial campaigns and experimenting with how to best optimise campaigns for our clients, and are excited about working with this cutting-edge technology in the future. If you’re interested in finding out how your business could benefit from email automation, contact us today.