As a business you only have limited resources to market yourself. You want to make sure these are being used in the right places to further your overall goals.

But while you might have business targets and goals in mind, how do you know your marketing is effectively meeting them? Do your goals align with your strategies?

This can be a difficult question to answer, and many businesses struggle without setting out a formal market plan.

The benefits for you are numerous. A plan keeps everyone on the same page and working to the same goals. It prevents silos of work where different people or teams might be doing similar work, costing time and money. Further, it helps you quantify what resources will be spent where, and what you expect from your marketing so resources aren’t wasted.