It’s fairly well understood now that of the time people spend online, they’re spending it on mobile and in just a handful of apps, including Facebook. What’s remained top of mind for advertisers is how challenging it is for them to tell compelling brand and product stories on mobile in ways that are enjoyable for people and effective for their business. The data tells them people are discovering content, brands and products in mobile apps, so advertisers are looking for new and creative ways to share information with people there.
In 2015, the average website page was three times bigger than it was in 2011, and slow load times are a top reason people abandon a website. These trends tell us that advertisers need a better way to share information after people click on their ad, and the information offered after someone clicks needs to load quickly, look beautiful on mobile and allow people to take action easily.
Facebook built Canvas—a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously—to solve this problem. Canvas was created with input from the creative community at every step and is designed to help businesses tell stories and show products on mobile devices in a beautiful way. Canvas is now available to advertisers around the world.
Below is an example of how a company has used Canvas to promote their products and services.
Burberry used Canvas to build a mobile-friendly and interactive holiday gift lookbook.
If you require further information on how you can utilise Canvas for your business, please contact us and we would be happy to assist.
