It’s a lengthy conflict – digital marketing vs. traditional marketing. Since the advent of the Internet, the two have been locked in battle. And when you’re considering where to place your market spend, it can be challenging to decide between the two.

In this article, we make the case that the power of analytics – and all it enables – is slowly winning the fight for digital.

The power of analytics

Analytics is simply the recording and analysis of information about your website – who visits it, where they come from, and what they do.

It’s these simple nuggets of information that are invaluable .

Contrast that to traditional marketing – you could have produced 5,000 flyers, handed them out at random, and have no real concept of who read them, how engaging they were, and if you gained any leads from the process.

Optimising your content

Based on the metrics you’re analysing, you can get information about what visitors to your website prefer – and give them more of it.

Measurable results

Of course, traditional marketing has its uses, and we wouldn’t advocate exclusively ignoring one at the favour of the other. But the ever-more sophisticated uses of analytics are making digital an especially attractive option.