Mobilegeddon has come and gone, and it’s not too soon to evaluate whether your inbound marketing strategy has been reconciled with the prevailing dominance of tablets and smartphones. We already know that compared to desktop searchers, mobile users are far less patient when it comes to search results. Here are a few ways you can optimise your website and its content to the mobile searcher:

It’s all in the headline

This is the first thing that the mobile searcher will see. They need to be clear and concise, so that users who navigate to this page will immediately know what sort of content to expect. The challenge for mobile, in particular, is catering to the limited real estate available – you need to be economical with your words while ensuring that you can still convey your message.

Use the inverted pyramid

Take a leaf out of the average journalist’s book and keep the most important part of your message at the top. Don’t bury the lead. Make sure your point is clear, and highlight key ideas or messages to help the reader save time.

Short and sweet

Mobile users generally don’t spend as much time searching as desktop users. As well as conveying your point early, you should also keep your paragraphs short. Users lose interest quickly when they can only see huge blocks of text – it’s too daunting and discourages them from delving further. Break your page up into little chunks of information, and where appropriate you can also break up the text with some images.

Optimise your content

This seems obvious, but you need to make sure that everything on your website is mobile friendly. Ensure that all content is optimised for mobile to secure the best outcomes possible. This includes formatting headlines and content in an SEO-friendly way with the right keywords and tags.