Many Search Engine Optimisation companies in Australia are behind in their focus. They are focusing only on getting websites to the top of the search engine results.

Hold on, I hear you ask. Isn’t that what search engine optimisation is? Ok, yes, it is. But SEO on its own is only half the story. Its all very well to get people to see your website at the top of Google, maybe even click on it. But what do the visitors do once they get there? This is the missing metric: conversions. You want your website visitors to actually do something, don’t you? You want them to take action, whether this is buying something, following a link, or signing up for a subscription.

Most US companies are shifting their focus to conversions, but the Australian market is still lagging behind. A combination of Search Engine Optimization and a focus on conversions is what is truly needed.