Diversification is Essential to your Digital Marketing Strategy
Any good investor will tell you not to buy into just one share. The same can be said of your digital marketing strategy. 77% of [...]
Marketers need to learn to sell to their CEOs
There’s no CEO in their right mind who, if given the choice, will reduce budget to digital marketing – presuming all the facts have been [...]
Why the power of analytics makes traditional marketing outdated
It’s a lengthy conflict – digital marketing vs. traditional marketing. Since the advent of the Internet, the two have been locked in battle. And when [...]
Going beyond size for social media metrics that actually count
When it comes to measuring the success of a digital footprint, most people have an obsession with the size of two “Fs” – Fans and [...]
The digital marketing metrics you should care about
There’s a million marketing metrics floating around on the web. But the CEO of your company isn’t going to care all that much about Likes [...]
Ensuring business profitability
The main challenge encountered by businesses today is identifying appropriate methods of measuring the success of online activities and determining which acquisition sources deliver higher [...]
Stop being so clever with your copywriting
Sometimes it’s so seductive to be silly or superlative when you’re scribing a blog – take this sentence as a specimen. But in the world [...]
Seven tips for driving Facebook traffic to your website
Facebook is an enormous social media website – and for many businesses, a great way to capture new audiences and showcase your business or service [...]
If Google Were Human
If you, like us, are constantly on the look-out for articles about Search Engine Optimisation (SEO) you’ve probably reached the same conclusion as we have [...]
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