Being in a “content rut” is similar to having writer’s block – when you can’t think of new and fresh topics to share with your customers. Sometimes, being in a content rut means the content you are distributing seems to be falling flat.

We’ve all been there, trust me. So maybe it’s time for your business to stop continuously creating the same types of content, and start changing it up.

A huge part of building a great lead generation strategy is experimenting with creating new types of content. Sure, your audience may love images, but that doesn’t mean you should only create images. Like eating the same meal over and over again, your customers are going to get bored and crave something different.

New content types could do wonders for stretching your business’ reach and generate more leads. Here are some innovative lead generation content ideas:


People love contests! They are also a great way to gain insight into your audience while engaging them, expanding your reach, driving traffic to your website, and generating leads. It’s possible to run contests on pretty much any social media platform, including Facebook, Twitter, Snapchat or Instagram, and they can be as simple or complicated as you wish.

Video Tutorials

Depending on your business, your audience might be interested in a video course or tutorial. It’s your decision whether you want to hire a professional to produce, shoot and edit the video or get someone to do it in-house. But either way, ask your customers to provide an email address so you can send them the video – that way they can access it forever.


Interviews with experts or leaders in your field are one-of-a-kind offers that your customers may love to read, watch or listen to. Make sure that the interview topic is something your audience actually wants to hear about, and that the person being interviewed is recognisable so that they are excited to hear from them. If you have an interesting/funny/intelligent interviewee, you should definitely consider turning your interview into a downloadable video, audio or PDF file.