Inbound marketing has been lauded for its ability to generate leads. But what level of gains are we really looking at? To illustrate the power of inbound marketing, here are three surprising statistics:
Blogging
Did you know that B2B marketers who blog regularly generate up to 67% more leads per month? If you haven’t considered a blog previously, now is a good time to start. Statics show that over half of the companies that have a blog have generated a lead from it. Make sure the content you are creating contains information that is valuable and engaging. Stay organised by creating a content calendar and preparing blog ideas well in advance. Try to blog regularly but efficiently (so don’t bombard readers with mindless content).
The bottom line is, if you have an active blog, you will generate more leads on average than a competitor who doesn’t.
Social media
Social media is everywhere. For many, it is something that people interact with on a near day-to-day basis.
In terms of generating leads, LinkedIn is by far the leader of the social media platforms – it is 277% more effective than Facebook and Twitter in its ability to turn visitors to leads. Unfortunately, less than half of B2B marketers are capitalising on the platform. The reason why LinkedIn boasts such high conversion rates is because you’re pitching to an interested audience. The majority of LinkedIn users are interested in topics relating to business and leadership, which is why it is the perfect platform to establish yourself as an industry leader and build your brand’s visibility.
Landing pages
Generally, the rule is the more landing pages you have, the more likely you are to generate leads. Companies with 30-40 landing pages can generate up to 7 times more leads than those with between 1-5, and companies with over 40 landing pages can generate up to 12 times more leads than those with less than 5.
Ensure that your landing pages are optimised for lead generation by providing easy access to information about your product or offer.
