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Smart. Agile. Unapologetically original.

Our Story.

Welcome to 28K, where strategy meets storytelling, and creativity means business. Established in 2014, we're not just another digital marketing agency, we're the culmination of a quirky, pioneering spirit that traces back to a monumental moment in internet history. From bold ideas to beautifully executed campaigns, we don’t just follow trends, we create the moments others wish they’d thought of first.

What’s in a Name? Everything.

Let’s take a couple steps back, back to when it all started. 1994 brought us the world’s largest milkshake, South Africa’s first black president and online banner ads. That last one? Yep, that’s the inspiration for our brand name.

On 27 October 1994, Hotwired, an online publication, launched a banner ad for AT&T. Just 28,000 pixels (28k) in size, it marked the birth of online advertising and sparked a digital revolution. For the first time, the web wasn’t just a static library of information. It became a dynamic, personalised space, where content could be tailored, audiences could be tracked, and brands could speak directly to the people discovering them.

We chose the name 28K to honour that bold, transformative moment. It represents more than just an ad size, it’s a symbol of creativity, disruption, and the endless potential of the digital world. It’s where advertising met innovation and it’s where our story begins.

Digital Agency Focussed on People, Innovation & Results.

But we’re not just about pixels and banners. We’re a full-service digital marketing agency with a twist, blending cutting-edge digital strategies with the timeless charm of traditional marketing. From radio waves to TV screens, from print media to the vast expanse of the internet, we’ve got you covered.

At 28k, we believe in more than just delivering results, we’re here to craft experiences, spark connections, and elevate brands to new heights. Our team of creative minds, strategists, and digital enthusiasts are dedicated to bringing your vision to life, one pixel at a time.

So whether you’re a budding startup, an established enterprise, or somewhere in between, join us on this exhilarating journey through the digital landscape. Together, let’s create something extraordinary.

our story

our story

Featured Clients

Trusted by established brands and ambitious organisations to deliver thoughtful, performance-focused digital work.

Working with 28K has been a great experience. Their commerciality and high-quality work really stand out. The web design and marketing they did for us not only look fantastic but have also delivered solid results for our business. The whole process was smooth, and the team is responsive, professional, and genuinely easy to work with. If you’re looking for a design partner who knows their stuff and adds real value, I’d definitely recommend the team at 28K.

Ben Schutte-MalouffGM, Telebuds

Highly recommend 28K - They did an awesome job in re-branding and developing our website. There are a lot of agencies out there, but what sets 28K apart is that they listens to what the client wants and then deliver.

Sehaj ChawlaMarketing Lead, HealthScreen

28K completely transformed our digital presence. From website design through to social media execution, everything was strategic, polished, and built with performance in mind. The team understood our business quickly and delivered work that not only looked great but actually drove results. They’re not just designers or marketers — they think like partners.

Dolly S.GM, Grove Health

We’ve had an outstanding experience working with the team at 28K. The team is incredibly helpful, responsive and always goes the extra mile to provide personalised support and advice. The quality of their work is excellent, they take the time to understand your needs and deliver tailored solutions that really make a difference. It's rare to find a web development and marketing partner who combines technical expertise with such genuine customer care. Highly recommended.

Dan WortleyGM, UEC

Great working with 28K, they provided practical advice and nothing was impossible. We have high standards and 28K team delivered a professional website at a reasonable rate.

Angela PoonGM, Performance Intelligence

28K’s been amazing to work with. Sharp team, zero fluff, and powerful results. They got our brand straight away and delivered big. Super responsive, clear comms, and actually know what they’re doing. Highly rate them.

Rohan RFounder, Tender 360

28K is an amazing agency. They've developed for multiples project for me and each time they create beautiful products, communicate well and manage the whole process smoothly. I would highly recommend everyone seeking digital marketing or website development help to approach 28K. Fair, reasonable and good outcomes.

Rizul MVP, General Atlantic

One way of making a business advance is when you find a suitable partner. 28K has supported a few of our digital marketing aspects in Google ads and SEO for close to 5 years now, and we are contented with their work. They are very knowledgeable, proficient and easy to work with!

Benjamin hanCo-founder, Qanvast

28K helped us optimise our ad campaigns, improve our SEO, and drive more qualified traffic to our website. Thanks to their support we were able to generate on average 70-100 leads to our business per month through a combination of organic and paid search and improving our sales conversion due to better quality leads.

Anfernee ChansamoothMarketing Lead, Hub Australia