Smart. Agile. Unapologetically original.
Welcome to 28K, where strategy meets storytelling, and creativity means business. Established in 2014, we're not just another digital marketing agency, we're the culmination of a quirky, pioneering spirit that traces back to a monumental moment in internet history. From bold ideas to beautifully executed campaigns, we don’t just follow trends, we create the moments others wish they’d thought of first.
What’s in a Name? Everything.
Let’s take a couple steps back, back to when it all started. 1994 brought us the world’s largest milkshake, South Africa’s first black president and online banner ads. That last one? Yep, that’s the inspiration for our brand name.
On 27 October 1994, Hotwired, an online publication, launched a banner ad for AT&T. Just 28,000 pixels (28k) in size, it marked the birth of online advertising and sparked a digital revolution. For the first time, the web wasn’t just a static library of information. It became a dynamic, personalised space, where content could be tailored, audiences could be tracked, and brands could speak directly to the people discovering them.
We chose the name 28K to honour that bold, transformative moment. It represents more than just an ad size, it’s a symbol of creativity, disruption, and the endless potential of the digital world. It’s where advertising met innovation and it’s where our story begins.

Digital Agency Focussed on People, Innovation & Results.
But we’re not just about pixels and banners. We’re a full-service digital marketing agency with a twist, blending cutting-edge digital strategies with the timeless charm of traditional marketing. From radio waves to TV screens, from print media to the vast expanse of the internet, we’ve got you covered.
At 28k, we believe in more than just delivering results, we’re here to craft experiences, spark connections, and elevate brands to new heights. Our team of creative minds, strategists, and digital enthusiasts are dedicated to bringing your vision to life, one pixel at a time.
So whether you’re a budding startup, an established enterprise, or somewhere in between, join us on this exhilarating journey through the digital landscape. Together, let’s create something extraordinary.
our story
our story
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Trusted by established brands and ambitious organisations to deliver thoughtful, performance-focused digital work.






































